How Much Does a Designer Sofa Cost? 2026 Guide to Togo, Prado, Harry, Michel and Maxalto
"How much is a Togo?" is one of the questions we hear most in the showroom, usually followed by "and what about B&B Italia?" Designer sofa prices are hard to compare online because every piece is made to order, and the fabric or leather you choose can move the number a lot. This guide gives you real 2026 starting prices from our own catalog for Ligne Roset, Moroso, B&B Italia and Maxalto, and explains why some brands publish prices and others quote them.
Why designer sofa prices vary so much
Almost every sofa on this list is made to order. Three things drive the final number:
Size and configuration. A loveseat, a three-seater and a modular corner arrangement of the same model can be thousands of dollars apart.
Cover. Each brand groups its fabrics and leathers into price categories. The "starting at" price is the entry category; premium fabrics and leathers cost more.
Modules and extras. Ottomans, corner seats and extra back cushions are priced separately, so a full living room arrangement adds up piece by piece.
Ligne Roset Togo: starting at $4,875
The Togo was designed by Michel Ducaroy in 1973 and is still made the same way: no frame, just three densities of foam under a quilted cover that gives it the famous crumpled look. Current starting prices:
The Togo Loveseat starts at $4,875. The three-seat Togo Medium Sofa starts at $7,815. A single Togo Fireside Chair starts at $3,420, and the Togo Corner Seat starts at $4,850 if you want to build an L-shape.
Because the Togo is so widely copied, price is often the first clue that a listing is not the real thing. We wrote a separate guide on how to spot an authentic Togo.
Ligne Roset Prado and Ploum: starting at $6,605
Prado is a large, low seat with loose back cushions you can move anywhere, so it works as a sofa, a daybed or a lounging platform. The Prado Medium Sofa comes in two depths and starts at $7,515. The Prado Large Sofa starts at $9,900.
If you want deep, soft comfort in a slightly more tailored shape, the Ploum Sofa starts at $6,605. Its large version is deliberately asymmetrical, with one side of the backrest a little higher and one side of the seat a little deeper, so two people can sit or lounge differently.
Moroso: starting at $11,309.90 in Quick Ship
Moroso's upholstered pieces sit at the higher end of the published-price range. The Quick Ship Pacific 2-Seater Sofa, designed by Patricia Urquiola, starts at $11,309.90, and the Quick Ship Gogan Sofa starts at $13,942.10. Both are part of our Quick Ship sofa collection, which is the fastest route to a designer sofa if you don't want to wait for a made-to-order build.
B&B Italia Harry and Michel: price on request
B&B Italia sofas are quoted rather than listed with a single price, because almost every order is a custom configuration. Both the Harry Sofa and the Michel Sofa were designed by Antonio Citterio, are made in Italy, and come in a wide range of configurations, fabrics and leathers. Michel also comes in Michel Club and Michel Effe versions, which change the proportions of the seat and base.
For an accurate number, send us the size you have in mind and a rough idea of fabric or leather, and we'll quote the exact configuration as an authorized B&B Italia dealer.
Maxalto: price on request
Maxalto, B&B Italia's sister brand, is also quoted per order. Its sofas lean toward a contemporary classic look with tailored details. The Otium Soft Sofa, designed by Antonio Citterio, is a good example: generous proportions, tapered armrests, and linear or corner compositions with ottoman ends. You can browse the full range in our Maxalto collection, and Otium is also available in a Quick Ship version.
How to get the most sofa for your budget
Start with the size you actually need. Measure the room and the doorways first. Going from a three-seater to a sectional is usually the single biggest jump in price.
Ask about fabric categories. The same sofa can be quoted in several cover categories, so ask to see options across more than one category before you decide.
Check Quick Ship first. In-stock pieces are already built in a set cover, so you skip the made-to-order wait and the decision is simpler.
Buy from an authorized dealer. Urbanspace is an authorized dealer for every brand in this guide, so you get the genuine product and the manufacturer's support behind it.
See it in Austin
Prices only tell part of the story. The fastest way to choose between a Togo, a Prado and a B&B Italia sofa is to sit in them. Visit the Urbanspace Interiors showroom in downtown Austin to try pieces in person, feel fabric and leather samples, and get an exact quote for the size and cover you want. You can also start online by browsing our Ligne Roset collection and asking us for pricing on any B&B Italia or Maxalto model.
